
How digital winners think
Digital winners are thinking broadly about whom to collaborate with. In some cases, that may include collaborating with firms that would have been considered competitors historically — or, at the very least, collaborating with firms that can share data with you.
Digital winners are also creating the right scale of investment in their IT infrastructure. It's very hard to keep up with the pace of evolution in the digital world unless you have a flexible IT infrastructure — one that can plug and play products and services.


